Expo Africa is the first ever Business-to-Business (B2B) tradeshow dedicated to African business owners and business professionals toshowcase their products to Malaysia where it will be the gateway opportunity to the Asian market. This event is established to promote bilateral trade between Africa and Asia through Malaysia.

Africa and Asia, both being the largest two continents in the world will be leading the global economy in the future. Asia being the largest continent is expected to top 50% of the Global Domestic Product (GDP) by 2040 and drive 40% of the world’s consumption, representing a real shift in the world’s centre of gravity. Meanwhile, Africa whose 16% of world total population (19 median age; the youngest continent), have been showing significant growth inpurchasing power; 4.8% per capita growth in 2 years. The estimatedvalue of African market is estimated to reach a whooping 12 trillion USD by 2050.